Social Media – The Following Great Advertising Method?

With therefore much interest in how social networks work, one begins to wonder if there is advertising potential within these social networks?

I have been watching social network for a while now. The truth is I am a part of numerous social network web sites including and just…

There has been a virtual explosion of social network internet sites in the past year or two. Even the major players like Google, Yahoo and MSN are receiving into it.

With so much curiosity about how social networks function, one begins to wonder if there is marketing potential within these social networks?

I have been watching social networking for a while now. Actually I am a part of various social network websites including and just to name two.

I joined partly because I wanted to see what these were, but more to the point to see on SEM what impact social network could have in-the coming years.

I’ve been a member of numerous services for some time and the reach these sites have is extraordinary.

For example, from my LinkedIn network of eight people I have an extended network of over 12,600 people.

That is amazing – I am only a click or two away from close to 13,000 others who share my related interests ranging from what I like to watch o-n TV to work I could provide to them.

Through my connections and their connections, I am attached to people starting from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.

But what marketing possibilities exist for Social-networking?

Well, let’s take a look at MySpace.

MySpace is one of the top sites on the Web today. I-t racked up 9.4 thousand page-views in August 2005 (over Google) and new people are signing up at-a mind-boggling rate of 3.5 million per month.

MySpace is typical of where todays 18-30 year-old goes to manage their digital life. It allows people to publish pictures of themselves and their friends, develop a blog, record a common groups, view and share videos, suggest things you can do and lists a set of people they consider friends. It’s with this ‘Friends List’ where all of the opportunities lie.

All forty million-plus people of MySpace have a friends page that lists people that person considers their friend. This really is a set of individuals who they are interested in talking to and about, along with hearing from on an everyday basis. When you add someone as your friend they can send you messages, discuss your images, read your sites, as well as abandon messages that you can then tell the others. This is an opportunity for instant feedback about you.

The capability to add friends to your site is important for advertising to MySpace customers. According to Courtney Holt, head of new media and strategic marketing at Interscope Records, ‘This technology is growing up with no ever seen developed media. ‘They do not think in terms of-the album, and they don’t think in terms of the TV schedule. If you think you know anything at all, you will likely hate to check up about They think when it comes to TiVo, P2P, AOL, and of course MySpace.

You can observe how this could grow. Identify additional info about by going to our tasteful article.

Let us say you produce a MySpace account to speak about your product or service. You website about this and look for your interests that may be shared by others.

After this you ask them to be your friend. When they become a friend you begin your ‘comfortable offer’ pitching your solution to them.

As they grow to appreciate it, they begin blogging and sharing it. Soon thousands or even thousand of individuals are talking about you and your product or service.

Don’t think this will work?

I want to give some examples to you. There are many companies who’ve gotten their start MySpace. By just hosting a few of their music online and blogging about them-selves they created a following. Soon they’d document deals and contracts prearranged.

Naturally to work with services like MySpace you need to get something this target market needs. If you do not then you probably should not put too much effort in-to MySpace.

But that will not mean other social media opportunities ought to be overlooked. As I mentioned previously, Linked-in is more of an expert introduction service. If your products or services fits here then by all means explore it further.

And there are the others as well. Companies for example Yahoo!s MyWeb, Flickr, and more.

When you have ever wondered what other online opportunities might be available, con-sider social-networking. Maybe it’s another great online marketing channel..